DIRECTOR DESK

Today's business environment is characterized by powerful forces of change - far reaching and continuing developments, increasing integration, intense competition with a continuing stream of new players and incumbents fighting to protect their territories; a flurry of new products and services in industry after industry and major social changes all over. THE SCENARIO : We in the Hospitality industry are also facing similar challenges as we strive for better quality and all round service. As the Indian society evolves into a much modern ethos, so are the changing customs and cultures. The purchasing power of an average Indian has surged to double the percentages in an incredibly short span along with the general outlook within the society; consumerism has taken a hold replacing age old beliefs. If one just looks around to see the sudden increase in number of high class hotels and classy and elite restaurants, pubs and lounges, the fast catching up mall culture and shopping arcades fueled by the retail boom, multiplexes, resorts, leisure and amusement parks, we can understand the general trend of this consumerism and the change in the attitudes.

OUR VISION : To be a strong service provider to this core industry, in its endeavor to attract maximum business with innovative product presentation through our core competencies in the field of Direct Marketing. OUR MISSION : The mission of "THE ADDMARC" (Marketing Company for Hotels Resorts & Club ) is to develop innovative and ethical marketing leaders capable of managing change and transformation in a competitive environment and to advance the theory and practice of direct marketing. OUR CORE INSTITUTIONAL VALUES : We shall strive to develop and sustain the following values to provide the context for all our clients: Excellence in service, Commitment to provide targeted and loyal customer base, Responsiveness to client's business needs, Creativity in product presentation, Openness in our business strategies, Diversity in our service categories with Synergy to our clients marketing needs. WORKFORCE : The work of managers and organizational leaders in such environments is extremely challenging. Those who aspire to become organizational leaders in today's environment will need to acquire specialized knowledge, skills and attitudes. Today's managers need to inculcate in themselves an analytical orientation to understand and analyze complex business situations while at the same time possess an action orientation and an administrative point of view. Our training programs are anchored around this philosophy. Our programs and activities are guided by our vision, mission and core values. Having said that, I invite our present and future clients to avail of the very specialized category of marketing that promises sure results of up to 70% growth in your turnover.